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1990s

January 1990
Holiday Inns, Inc. spins off Harrah’s, Embassy Suites, Hampton Inn and Homewood Suites into The Promus Companies.

April 1992
Conversion of Holiday Casino in Las Vegas to Harrah’s Las Vegas completed.

May 1993
Harrah’s opens its first riverboat casino project in Joliet, Illinois — Harrah’s Joliet.

November 1993
Harrah’s Vicksburg and Harrah’s Tunica open.

April 1994
Harrah’s Shreveport opens.

September 1994
Harrah’s North Kansas City opens.

December 1994
Harrah’s Ak-Chin casino opens near Phoenix. It is the first Indian gaming operation for Harrah’s.

June 1995
The Promus Companies Incorporated spins off its hotel brands {Embassy Suites, Hampton Inn, and Homewood Suites} into a new corporation. The remaining company, which consists of the Harrah’s brand, all Harrah’s assets and a majority of the Promus headquarters assets and people, is then renamed Harrah’s Entertainment, Inc., returning the Harrah’s name to the New York Stock Exchange for the first time since 1980. Harrah’s stock symbol is HET.

May 1997
Harrah’s consolidates its two operations in Tunica County, Mississippi, into the newer and larger Tunica Mardi Gras casino and hotel.

March 1997
Harrah’s St. Louis-Riverport, a riverboat casino entertainment complex in Maryland Heights, Missouri, opens.

September 1997
Harrah’s launches Total Gold, the industry's first fully integrated national player rewards and recognition program that seamlessly connects player activity among all properties in the Harrah’s brand.

October 1997
Harrah’s celebrates its 60th anniversary with the culmination of the highly successful Dazzling Diamonds tour. The six-month, ten-city national touring exhibition features some of the world’s most famous and priceless pieces of diamond jewelry.

November 1997
Harrah’s Cherokee Smoky Mountains opens at the foot of the Great Smoky Mountains in North Carolina.

January 1998
Harrah’s Prairie Band opens in the Kansas heartland, approximately 15 miles north of Topeka.

June 1998
Harrah’s completes its $1 billion acquisition of Showboat, Inc. The purchase gives Harrah’s four additional properties, located in Atlantic City, East Chicago, Ind., Las Vegas and Sydney, Australia. Harrah’s later sells the Las Vegas and Australia properties, while the Indiana property is renamed Harrah’s East Chicago.

January 1999
Harrah’s and Rio Hotel & Casino, Inc. complete a merger, bringing a true Las Vegas destination resort into Harrah’s, complementing the successful Harrah’s Strip casino.