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March 2000
Harrah’s completes its $439 million purchase of Players International, Inc. The acquisition gives Harrah’s casinos in Lake Charles, La., Metropolis, Ill., and St. Louis, Mo. The Lake Charles and Metropolis casinos are renamed Harrah’s; the St. Louis casino is merged into Harrah’s St. Louis.

March 2000
Total Rewards, the first tiered customer loyalty program in the history of the gaming industry, makes its debut.

October 2000
The Harrah’s Code of Commitment is introduced. The Code includes a commitment by Harrah’s to promote responsible gaming, continuing the company's legacy as a leader in this area.

July 2001
Harrah’s completes the $712 million purchase of Harveys Casino Resorts. The purchase adds four properties to the Harrah’s portfolio: Harveys Lake Tahoe, Harveys Council Bluffs, Bluffs Run, and Harveys Wagon Wheel. Harveys Council Bluffs is later renamed Harrah’s Council Bluffs, while Harveys Wagon Wheel is sold the following year.

March 2002
Harrah’s becomes a prime national sponsor of the Meals on Wheels Association's “March For Meals” campaign, with a three-year, $1 million commitment.

August 2002
Harrah’s Rincon Casino and Resort opens its doors near San Diego, California. The $125 million resort, owned by the Rincon San Luiseno Band of Mission Indians, becomes the fourth Indian casino operated by Harrah’s.

December 2002
Harrah’s completes its acquisition of JCC Holding Co., the owner of Harrah’s New Orleans. The acquisition gives Harrah’s complete control of the New Orleans casino.

January 2003
Gary Loveman becomes Chief Executive Officer of Harrah’s Entertainment. He succeeds Phil Satre, who retires after 10 years as CEO, but remains Chairman of the Board. Tim Wilmott succeeds Loveman as Harrah’s Chief Operating Officer.

May 2003
Louisiana Downs, a thoroughbred racetrack and casino in Bossier City, opens its doors six months after Harrah’s acquired it for $94 million. With 900 slot machines, Louisiana Downs becomes Harrah’s largest racetrack casino.

July 2003
Harrah’s Entertainment announces its first cash dividend, a quarterly payment of 30 cents per share. Through mid-2006, Harrah’s has paid dividends to its shareholders in 13 consecutive quarters, and offers the largest cash dividend in the gaming industry.

April 2004
Harrah’s and MTR Gaming Group reopen Binion’s Horseshoe, three months after the legendary downtown Las Vegas casino was forced to close. Harrah’s operated the property for one year afterwards. As part of the deal, Harrah’s acquires the rights to the World Series of Poker.

May 2004
The first World Series of Poker under Harrah’s is a record breaker; more than $41 million in prize money is awarded, more than double the amount awarded in 2003. More than 12,000 players participate in the 2004 tournament’s 33 events.

June 2004
Harrah’s captures 585 awards, including 255 first-place finishes, in the 2004 Best of Gaming awards by Casino Player magazine – beating out its closest competitor by nearly 300 awards. This marks the fifth consecutive year Harrah’s receives more awards than any other gaming operator in this annual poll of Casino Player readers.

July 2004
Harrah’s completes its $1.45 billion acquisition of Horseshoe Gaming Holding Corp. The purchase gives Harrah’s control of Horseshoe casinos in Hammond, Ind., Bossier City, La., and Tunica, Miss. The transaction gives Harrah’s 28 casinos in 12 states, and makes it the largest gaming company in the world.

December 2004
Harrah’s completes a $168 million expansion of Harrah’s Rincon, tripling the property’s hotel capacity to 653 rooms.